Häagen-Dazs
Häagen-Dazs have been making ice cream like no other since 1960. The founder, Reuben Mattus’ vision was to make the most extraordinary ice cream the world has ever tasted, a spoonful of luxury to escape the everyday.
Exclusive packaging design for Häagen-Dazs’ Barista Ice Cream Collection, 2019. The deserts are represented by abstract visuals, using colour and texture to suggest flavour and vibe.
![haag1](https://cdn.prod.website-files.com/636104874e800265e386882f/63b6c6f2a25bd1121e295305_59870791_10157400225287578_5377041051611561984_o.jpg)
![](https://cdn.prod.website-files.com/636104874e800265e386882f/63b6c7175bfd2430d35446a2_HD_Pint_1.jpg)
![](https://cdn.prod.website-files.com/636104874e800265e386882f/63b6c71aab8062977765b460_HD_Pint_2.jpg)
![](https://cdn.prod.website-files.com/636104874e800265e386882f/63b6c4edc2105450a8bf10e5_HD_BTL_Minicups_2.jpg)
![haagg](https://cdn.prod.website-files.com/636104874e800265e386882f/63b6c8c6a25bd142892a5299_HD_BTL_ChocolateFrappe.jpg)
![haagg](https://cdn.prod.website-files.com/636104874e800265e386882f/63b6bf1a63cb0526d2466d9e_HD_BTL-Stake%20of%204_CMYK_1500mm%20copy.jpg)