Tesco is a British multinational groceries and general merchandise retailer.
Exclusive pattern illustrations for Tesco's finest coffee range packaging. Art Direction from Coley Porter Bell, 2022.
Each design aims to evoke the blend's unique offering, and Coley Porter Bell commissioned artist Tom Abbiss Smith to create bespoke illustrations that capture the individuality of each coffee, accentuating "tasting notes, occasion, and provenance and making the range exciting and inviting to navigate through a bold, vibrant visual style.
Caroline Kelly, Tesco